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No presents, please: how gift cards initiate children into the world of ‘credit’

Citation

Grimmer, L and Grimmer, M, No presents, please: how gift cards initiate children into the world of credit', The Conversation, The Conversation Media Group Ltd, Australia, 19 July 2018 (2018) [Magazine Article]


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Abstract

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of children’s toys at home, more and more parents are presenting gift cards in lieu of presents.

Item Details

Item Type:Magazine Article
Keywords:gift cards, credit cards, children, toys, retail, advertising, marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
UTAS Author:Grimmer, M (Professor Martin Grimmer)
ID Code:127264
Year Published:2018
Deposited By:TSBE
Deposited On:2018-07-19
Last Modified:2018-07-19
Downloads:0

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