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To go or not to go: A typology of Asian tourist destination avoidance


Tjiptono, F and Yang, L, To go or not to go: A typology of Asian tourist destination avoidance, Asian Cultures and Contemporary Tourism, Springer, ECL Yang and C Khoo-Lattimore (ed), Singapore, pp. 183-200. ISBN 978-981-10-7979-5 (2018) [Research Book Chapter]

Copyright Statement

Copyright 2018 Springer Nature Singapore Pte Ltd.

DOI: doi:10.1007/978-981-10-7980-1_10


Understanding why tourists or visitors avoid a particular destination is as equally important as identifying reasons for visiting a place of interest. However, previous conceptual and empirical studies tend to focus more on the latter. Literature on how and why Asian travellers avoid a specific tourist destination is relatively scarce. Drawing from consumer psychology, services marketing, tourism management, and brand management literatures, this paper aims to develop a typology of destination avoidance based on two dimensions, i.e. destination attractiveness (DA) and perceived destination risks (PDR).The proposed typology consists of "Go and Enjoy" (high DA, low PDR), "Avoid Temporary" (high DA, high PDR), "Forget It" (low DA, low PDR), and "No-Go Zone" (low DA, high PDR). The focus of this study is Asian travellersí decision-making; and the key indicators of DA and PDR are based on specific needs of Asian travellers. Future empirical research, managerial, and public policy implications will be discussed at the end of the chapter.

Item Details

Item Type:Research Book Chapter
Keywords:destination avoidance, destination attractiveness, perceived risk, typology, tourism marketing, Asian travellers
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Yang, L (Dr Lin Yang)
ID Code:127250
Year Published:2018
Deposited By:TSBE
Deposited On:2018-07-18
Last Modified:2018-12-05

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