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‘They don’t really understand consumers at all’: Why Coles and Woolies’ plastic bag ban backfired: Interview with Frank Chung

Citation

Grimmer, L, They don't really understand consumers at all': Why Coles and Woolies' plastic bag ban backfired: Interview with Frank Chung, news.com.au, News Limited, Australia, 2 July 2018 (2018) [Media Interview]


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Abstract

"PLASTIC bag rage" has caught Coles and Woolworths off guard. There’s a simple reason why the bag ban backfired so badly.

Item Details

Item Type:Media Interview
Keywords:supermarkets, sustainability, retail
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:126901
Year Published:2018
Deposited By:TSBE
Deposited On:2018-07-02
Last Modified:2018-07-02
Downloads:1 View Download Statistics

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