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Private label is taking over supermarket shelves


Grimmer, L and Mortimer, G, Private label is taking over supermarket shelves, Inside Retail Australia, InsideRetail, Australia, 20 June 2018 (2018) [Magazine Article]

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Coles is aiming to have private label products make up 40 per cent of its product range over the next five years. This increase will apply across multiple tiers of products, with a focus on quality, innovation and new strategic global relationships.

Item Details

Item Type:Magazine Article
Keywords:retail, private label brands, supermarkets, department stores
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:126618
Year Published:2018
Deposited By:TSBE
Deposited On:2018-06-20
Last Modified:2018-06-20
Downloads:1 View Download Statistics

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