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Love them or loathe them, private label products are taking over supermarket shelves

Citation

Mortimer, G and Grimmer, L, Love them or loathe them, private label products are taking over supermarket shelves, The Conversation, The Conversation Media Group Ltd, Australia, 19 June 2018 (2018) [Magazine Article]


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Official URL: http://theconversation.com/love-them-or-loathe-the...

Abstract

Coles is aiming to have private label products make up 40% of its product range over the next five years. This increase will apply across multiple tiers of products, with a focus on quality, innovation and new strategic global relationships.

Item Details

Item Type:Magazine Article
Keywords:supermarkets, private label, Coles, Woolworths, department stores, manufacturing
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:126615
Year Published:2018
Deposited By:TSBE
Deposited On:2018-06-20
Last Modified:2018-06-20
Downloads:0

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