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Love them or loathe them, private label products are taking over supermarket shelves
Citation
Mortimer, G and Grimmer, L, Love them or loathe them, private label products are taking over supermarket shelves, The Conversation, The Conversation Media Group Ltd, Australia, 19 June 2018 (2018) [Magazine Article]
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Official URL: http://theconversation.com/love-them-or-loathe-the...
Abstract
Coles is aiming to have private label products make up 40% of its product range over the next five years. This increase will apply across multiple tiers of products, with a focus on quality, innovation and new strategic global relationships.
Item Details
Item Type: | Magazine Article |
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Keywords: | supermarkets, private label, Coles, Woolworths, department stores, manufacturing |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing communications |
Objective Division: | Commercial Services and Tourism |
Objective Group: | Property, business support services and trade |
Objective Field: | Wholesale and retail trade |
UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
ID Code: | 126615 |
Year Published: | 2018 |
Deposited By: | TSBE |
Deposited On: | 2018-06-20 |
Last Modified: | 2018-06-20 |
Downloads: | 0 |
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