Factors influencing an individual's decision to donate to a state university: A case study of two universities

Higher education needs sustainable forms of funding to operate successfully. As government funding is limited (Morshidi & Sarjit, 2007) and may reach the maximum at some near point in time, state (and other) universities have acknowledged that they must develop additional revenue streams (Bloland, 2002; Mora & Nugent, 1998). An increasingly important financial stream to higher education now evident is philanthropy (Cutlip, 1990; Hall, 1992; Johnstone, 2004; Prince & File, 1994); that is, donations from the general public to the universities for either specific or nontagged purposes.