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Ad spend could decide Braddon byelection: marketing expert: Interview with Rob Inglis
Citation
Grimmer, L, Ad spend could decide Braddon byelection: marketing expert: Interview with Rob Inglis, The Advocate, Fairfax Regional Media, Tasmania, 16 May 2018 (2018) [Media Interview]
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Official URL: https://www.theadvocate.com.au/story/5404426/ad-sp...
Abstract
The outcome of the Braddon byelection will potentially hinge on the advertising spend of the major parties, according to a marketing expert.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | Marketing; branding; politics; Tasmania; byelection |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing communications |
| Objective Division: | Law, Politics and Community Services |
| Objective Group: | Government and politics |
| Objective Field: | Government and politics not elsewhere classified |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 125956 |
| Year Published: | 2018 |
| Deposited By: | TSBE |
| Deposited On: | 2018-05-17 |
| Last Modified: | 2018-05-17 |
| Downloads: | 0 |
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