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Ad spend could decide Braddon byelection: marketing expert: Interview with Rob Inglis

Citation

Grimmer, L, Ad spend could decide Braddon byelection: marketing expert: Interview with Rob Inglis, The Advocate, Fairfax Regional Media, Tasmania, 16 May 2018 (2018) [Media Interview]


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Official URL: https://www.theadvocate.com.au/story/5404426/ad-sp...

Abstract

The outcome of the Braddon byelection will potentially hinge on the advertising spend of the major parties, according to a marketing expert.

Item Details

Item Type:Media Interview
Keywords:Marketing; branding; politics; Tasmania; byelection
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Law, Politics and Community Services
Objective Group:Government and Politics
Objective Field:Government and Politics not elsewhere classified
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:125956
Year Published:2018
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-05-17
Last Modified:2018-05-17
Downloads:0

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