eCite Digital Repository

A cross-sectional study on the use of, preference for, and perceived reliability of mass media for drug-related information among the general public in Sarawak

Citation

Ting, CY and Abd Wahab, MS and Lee, KS and Tan, RTH and Ming, LC, A cross-sectional study on the use of, preference for, and perceived reliability of mass media for drug-related information among the general public in Sarawak, Therapeutic Innovation and Regulatory Science, 51, (2) pp. 212-220. ISSN 2168-4790 (2017) [Refereed Article]


Preview
PDF
Pending copyright assessment - Request a copy
270Kb
  

DOI: doi:10.1177/2168479016674041

Abstract

Background: Because of the large size of Sarawak and the high proportion of people residing in rural areas in this Malaysian state, disseminating drug-related information there can be challenging. It is, therefore, important to recognize the type of mass media for drug-related information that are salient to the people of Sarawak. This study was aimed at identifying the use of and the preferences for mass media to obtain drug-related information among the public in Sarawak. We also aimed to recognize the media perceived as the most reliable for drug-related information.

Methods: This was a cross-sectional study using a self-administered questionnaire carried out from September to October 2013. Survey respondents were recruited from 4 divisions in Sarawak: Kuching, Sibu, Miri, and Bintulu.

Results: A total of 433 completed questionnaires were obtained at the end of the study period. All respondents had access to common mass media such as television (89.8%, 389/433), radio (68.6%, 297/433), and the Internet (66.1%, 286/433). Among all respondents, television (71.4%, 309/433) was noted as the most preferred media for drug-related information. Compared with rural respondents, urban respondents were significantly more likely to have access to and prefer the Internet to obtain drug-related information. On the other hand, rural respondents were more likely to have access to and prefer radio for such information compared to their urban counterparts.

Conclusions: Television can be an important and attractive choice of mass media in a quality use of medicines (QUM) campaign. The Internet can be used to disseminate drug-related information in urban areas, whereas radio can be used in a QUM campaign targeting the rural public.

Item Details

Item Type:Refereed Article
Keywords:drug information, mass media, social media, quality use of medicine, Internet, perception
Research Division:Medical and Health Sciences
Research Group:Pharmacology and Pharmaceutical Sciences
Research Field:Pharmacology and Pharmaceutical Sciences not elsewhere classified
Objective Division:Health
Objective Group:Public Health (excl. Specific Population Health)
Objective Field:Public Health (excl. Specific Population Health) not elsewhere classified
Author:Ming, LC (Dr Long Ming)
ID Code:125902
Year Published:2017
Web of Science® Times Cited:1
Deposited By:Pharmacy
Deposited On:2018-05-15
Last Modified:2018-05-15
Downloads:0

Repository Staff Only: item control page