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Dear Mum, I love you, here's a gift voucher: Interview with Louise Saunders
Citation
Grimmer, L, Dear Mum, I love you, here's a gift voucher: Interview with Louise Saunders, Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 9 May 2018 (2018) [Media Interview]
 | PDF (Radio Interview with Louise Saunders) Pending copyright assessment - Request a copy 151Kb |  | Audio (MP3) Pending copyright assessment - Request a copy 6Mb |
Official URL: http://www.abc.net.au/radio/hobart/programs/drive/...
Abstract
Dr Louise Grimmer from UTas on what we spend our money on for Mother's Day, and why we increasingly opt for a gift card.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | retail, gift vouchers, Mother's Day, shopping, consumer behaviour |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Wholesale and retail trade |
| UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 125846 |
| Year Published: | 2018 |
| Deposited By: | TSBE |
| Deposited On: | 2018-05-09 |
| Last Modified: | 2018-05-17 |
| Downloads: | 0 |
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