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Dear Mum, I love you, here's a gift voucher: Interview with Louise Saunders

Citation

Grimmer, L, Dear Mum, I love you, here's a gift voucher: Interview with Louise Saunders, Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 9 May 2018 (2018) [Media Interview]


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Official URL: http://www.abc.net.au/radio/hobart/programs/drive/...

Abstract

Dr Louise Grimmer from UTas on what we spend our money on for Mother's Day, and why we increasingly opt for a gift card.

Item Details

Item Type:Media Interview
Keywords:retail, gift vouchers, Mother's Day, shopping, consumer behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:125846
Year Published:2018
Deposited By:TSBE
Deposited On:2018-05-09
Last Modified:2018-05-17
Downloads:0

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