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Recruitment and the image of the shipping industry


Caesar, LD and Fei, J, Recruitment and the image of the shipping industry, Managing Human Resources in the Shipping Industry, Routledge, J Fei (ed), United Kingdom, pp. 18-36. ISBN 9781138825390 (2018) [Research Book Chapter]

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Copyright 2018 The Authors

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Many practising seafarers no longer regard seafaring as a lifetime career. Such a position is becoming entrenched with the many operational changes taking place in the shipping industry (Caesar, Cahoon & Fei, 2014; Cahoon, Caesar & Fei, 2014). With new generation seafarers spending less than 10 years at sea in the past two decades (Ljung, 2010), shipping industry employers need to not only work towards improving retention rates; but may also need to devise effective strategies to bolster global seafarer recruitment figures. Additionally, given that poor human resource practices are reported among shipping industry employers (see for example, Donner, 2008; Magramo, Eler, Calambuhay & Bernas, 2010), this chapter advocates the need for an effective career approach to the recruitment of seafarers. The effectiveness of seafarer recruitment strategies may need to cater for the wider spectrum of the negative image issues affecting the industry to decisively build a more attractive brand that will have positive implications for future recruitment efforts. This is important as industries such as shipping whose image has become less attractive are struggling to attract young people in the developed maritime nations (McLaughlin, 2012). The impact of shipping industry image issues on seafarer recruitment is evident in the literature. Consequently, industry efforts aimed at improving recruitment figures may have to focus on creating a better perception of the shipping industry, especially among young people in developed countries (Cahoon, Haugstetter & Bhaskar, 2010; Zaar & Hammarstedt, 2012).

Item Details

Item Type:Research Book Chapter
Keywords:shipping, seafarers, recruitment, seafarer workforce, shipping industry, seafarer shortage
Research Division:Commerce, Management, Tourism and Services
Research Group:Human resources and industrial relations
Research Field:Human resources management
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Caesar, LD (Mr Divine Caesar)
UTAS Author:Fei, J (Associate Professor Jiangang Fei)
ID Code:125839
Year Published:2018
Deposited By:Maritime and Logistics Management
Deposited On:2018-05-09
Last Modified:2018-12-14

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