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Subscription boxes: what's in it for me?: Interview with Louise Saunders

Citation

Grimmer, L, Subscription boxes: what's in it for me?: Interview with Louise Saunders, On Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 18 April 2018 (2018) [Media Interview]


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Abstract

Marketing lecturer at UTas Dr Louise Grimmer talks through the benefits and downsides of subscription boxes. Does operant conditioning and the dopamine effect get us all in the end?

Item Details

Item Type:Media Interview
Keywords:Retail, online retail, subscription retail
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:125446
Year Published:2018
Deposited By:TSBE
Deposited On:2018-04-18
Last Modified:2018-04-18
Downloads:1 View Download Statistics

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