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Subscription boxes: what's in it for me?: Interview with Louise Saunders
Citation
Grimmer, L, Subscription boxes: what's in it for me?: Interview with Louise Saunders, On Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 18 April 2018 (2018) [Media Interview]
 | PDF (Radio Interview with Louise Saunders) Pending copyright assessment - Request a copy 151Kb |
Official URL: http://www.abc.net.au/radio/hobart/programs/drive/...
Abstract
Marketing lecturer at UTas Dr Louise Grimmer talks through the benefits and downsides of subscription boxes. Does operant conditioning and the dopamine effect get us all in the end?
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | Retail, online retail, subscription retail |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 125446 |
| Year Published: | 2018 |
| Deposited By: | Tasmanian School of Business and Economics |
| Deposited On: | 2018-04-18 |
| Last Modified: | 2018-04-18 |
| Downloads: | 0 |
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