This chapter introduces the concept of neo-tribes and provides an in-depth, critical evaluation of its impact and influence on contemporary academic writing, by focusing upon aspects of culture and society. In the first instance, the chapter considers how neo-tribal theory has been applied across a variety of disciplines, often to different ends, with the result that the neo-tribal lens is somewhat multifarious. While this is to be expected when a concept assumes a multi-disciplinary resonance in the way that neo-tribes has, a key contention of this chapter is that there is a critical need to begin weaving together some of the conceptual threads pursued through the adoption and adaptation of neo-tribal theory across diverse disciplinary areas. Such a synthesis is necessary, it is argued, in order to ensure an underlying cohesion in both the way that neo-tribalism is understood by academic researchers and how it is applied as a theoretical framework.

Item Type:	Research Book Chapter
Keywords:	neo-tribes, tourism, consumption, society
Research Division:	Language, Communication and Culture
Research Group:	Cultural Studies
Research Field:	Consumption and Everyday Life
Objective Division:	Cultural Understanding
Objective Group:	Other Cultural Understanding
Objective Field:	Cultural Understanding not elsewhere classified
Author:	Hardy, A (Dr Anne Hardy)
ID Code:	125383
Year Published:	2018
Deposited By:	Marketing
Deposited On:	2018-04-16
Last Modified:	2018-12-10
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