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How stores will use your location data to change the way you shop

Citation

Mortimer, G and Grimmer, L, How stores will use your location data to change the way you shop, ABC Radio Australia, Australian Broadcasting Corporation, Australia, 11 April 2018 (2018) [Magazine Article]


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Official URL: http://www.radioaustralia.net.au/international/201...

Abstract

The Dan Murphy's app alerts the store when the customer is within 400 metres.

Item Details

Item Type:Magazine Article
Keywords:retail, technology, trends
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:125335
Year Published:2018
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-04-13
Last Modified:2018-04-16
Downloads:0

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