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Location and voice technology are the future of retail


Mortimer, G and Grimmer, L, Location and voice technology are the future of retail, The Conversation, The Conversation Media Group Ltd, Australia, 11 April 2018, p. 5. (2018) [Magazine Article]

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Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences.

Item Details

Item Type:Magazine Article
Keywords:retail, technology, trends
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:125290
Year Published:2018
Deposited By:TSBE
Deposited On:2018-04-12
Last Modified:2018-04-16

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