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Chinese Travelling Overseas and†Their Anxieties


Ma, Y and Ooi, CS and Hardy, A, Chinese Travelling Overseas and Their Anxieties, Asian Cultures and Contemporary Tourism, Springer Nature Singapore Pte Ltd., ECL Yang and C Khoo-Lattimore (ed), Singapore, pp. 201-220. ISBN 978-981-10-7979-5 (2018) [Research Book Chapter]

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Copyright 2018 Springer Nature Singapore Pte Ltd.

DOI: doi:10.1007/978-981-10-7980-1_11


The changing economic, social and political circumstances of China in the last decades, together with the uneven rolling out of social engineering programmes in the country, such as the promotion of selected Chinese traditions, urbanization, standardized education and exposure to plethora of popular cultures, have created a diverse group of Chinese who behave in similar and yet different ways, even when they travel. To make sense of the centripetal and centrifugal forces that shape Chinese tourists, this chapter will look at culture as a social institution that serves important functions and also an arena of conflict and negotiation. Essentially, this study analyses Chinese tourist behaviour in the context of the social forces they face at home and when they travel and found that tourism anxiety has been much neglected in literature. Fieldwork was conducted in Tasmania, Australia, and data was collected through interviews and participant observations. It revealed that the lack of planning and local knowledge, inadequate pretravel research, limited travel time, expectations for value of money, cultural clashes, quest for authenticity, language barriers and choices of dining are triggers of anxiety during travel. Consequently, anxiety influences Chinese touristsí behaviour. Not only do these factors constrain positive outbound travel experiences, they also shape tourist travel behaviour and experiences. Mediators play a significant role in affecting some of the anxieties.

Item Details

Item Type:Research Book Chapter
Keywords:Chinese tourists, tourist anxiety, functional culture, negotiated culture, Tasmania, cultural diversity, cocreation of experience
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourist behaviour and visitor experience
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism services not elsewhere classified
UTAS Author:Ma, Y (Mrs Yue Ma)
UTAS Author:Ooi, CS (Professor Can Seng Ooi)
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
ID Code:125170
Year Published:2018
Deposited By:Office of the School of Social Sciences
Deposited On:2018-04-04
Last Modified:2018-12-10

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