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The Process of Legitimacy Acquisition in Social Enterprises


Rao, KN and Rajaguru, R, The Process of Legitimacy Acquisition in Social Enterprises, Global Conference On SME, Entrepreneurship & Service Innovation: Conference proceedings, 26-27 August 2010, Malaysia (2010) [Conference Extract]

Microsoft Word (Global Conference on Small & Medium-sized Enterprises and Entrepreneurship 2010, held in Kuala Lumpur, Malaysia on August 26 & 27. Conference Theme: Sustainable Economic Development And Enhancement Of Quality Of Life: The Role Of Small & Medium Enter)
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Social enterprises typically are founded to fulfill social objectives that are underserved by the State and the private sector. Social enterprise sustainability often hinges on the continuing legitimation by multiple stakeholders who may have conflicting interests. Without such legitimacy, the enterprise will neither attract resources to sustain itself nor will it be able to serve its constituents according to its original mission. Several authors on corporate social opportunity and social enterprise have recognized legitimacy as essential for the organization. However, few have examined how social enterprises establish socio-political and cognitive legitimacy. In this paper, we explore the question of legitimacy acquisition by social enterprises founded and managed by social entrepreneurs. The paper presents three cases of social enterprise in India, which services in agriculture, healthcare and housing. The case studies demonstrate that the process of legitimacy acquisition for a social enterprise parallels that of a profit-oriented entrepreneurial organization with some significant differences. Implications for legitimacy and sustainability of social enterprise are discussed.

Item Details

Item Type:Conference Extract
Keywords:entrepreneurship, SME, sustainability, legitimacy, stakeholder, social enterprises and ideology
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Rajaguru, R (Dr Rajesh Rajaguru)
ID Code:125139
Year Published:2010
Deposited By:TSBE
Deposited On:2018-03-29
Last Modified:2018-08-28

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