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What drives the decision to switch to Islamic banking? Evidence from the UAE


Jabeen, F and Shome, A and Rajaguru, R, What drives the decision to switch to Islamic banking? Evidence from the UAE, 27th IBIMA Conference, 4-5 May 2016, Milan, Italy ISBN 978-0-9860419-6-9 (2016) [Conference Extract]

Microsoft Word (The 27th IBIMA conference on Innovation Management and Education Excellence Vision 2020: from Regional Development Sustainability to Global Economic Growth held in Milan, Italy 4-5 May 2016.)
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Islamic banking has witnessed remarkable growth in the last few years. The purpose of this study is to explore the factors (religious or secular) which are more important in the decision of consumers to switch to an Islamic bank. A questionnaire was designed to collect data from the regular users of banking services in the United Arab Emirates. A total of 500 questionnaires were distributed, out of which 390 returned questionnaires were suitable for further analysis. The respondents were asked to complete a survey on consumer attitudes towards Islamic banking. Specifically, they were asked to rank several factors (either religious or secular) that would influence their decision to switch to Islamic banking. Responses were analyzed using descriptive statistics, analysis of variance as well as regression analysis.

Item Details

Item Type:Conference Extract
Keywords:Islamic banking, consumer choice, services
Research Division:Philosophy and Religious Studies
Research Group:Religious studies
Research Field:Islamic studies
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Rajaguru, R (Dr Rajesh Rajaguru)
ID Code:125134
Year Published:2016
Deposited By:TSBE
Deposited On:2018-03-29
Last Modified:2018-04-16

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