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Analyising service quality gap in in Indian management education using INSTAQUAL: A study of state university affiliated Colleges

Citation

Sanjeev, K and Rajaguru, R and Prikshat, V, Analyising service quality gap in in Indian management education using INSTAQUAL: A study of state university affiliated Colleges, 2017 ANZAM Conference Proceedings, 5-7 December 2017, University of Melbourne (2017) [Conference Extract]


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Abstract

The unprecedented growth in the number of management education institutions (MEIs) and the static demand requires the Indian MEIs to be quality conscious. This study investigated the service gap between expected and perceived service quality of students based on newly designed INSTAQUAL scale. The difference in perceptions of junior and senior students was also investigated. Gap analysis results highlighted the existence of negative gap between expectations and perceptions scores for dimensions and over all service quality. Though the study found no significant differences between junior and senior level studentsí service perceptions, the expectations of service quality were observed to be different. The study recommends MEIs to develop service features based on individual segments needs and expectations to minimise service gap.

Item Details

Item Type:Conference Extract
Keywords:service quality, higher education
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Rajaguru, R (Dr Rajesh Rajaguru)
ID Code:125131
Year Published:2017
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-03-29
Last Modified:2018-04-13
Downloads:0

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