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Airbnb and small business research project finds WOM marketing is encouraging tourist visitation to local retailers and eateries: Interview with Louise Saunders

Citation

Grimmer, L, Airbnb and small business research project finds WOM marketing is encouraging tourist visitation to local retailers and eateries: Interview with Louise Saunders, Drive with Louise Saunders, Australian Broadcasting Corporation, Hobart, Tasmania, 27 March 2017 (2018) [Media Interview]


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Item Details

Item Type:Media Interview
Keywords:Airbnb; Retail; Tourism; Small Business; Sharing Economy
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:125111
Year Published:2018
Deposited By:TSBE
Deposited On:2018-03-28
Last Modified:2018-03-28
Downloads:0

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