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The Amazon deal that spelled doom for Toys R Us: Interview with Alana Mitchelson


Grimmer, L, The Amazon deal that spelled doom for Toys R' Us: Interview with Alana Mitchelson, The New Daily, The New Daily, Melbourne, Vic, 15 March 2018 (2018) [Media Interview]

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When Toys R Us partnered with a new online bookseller called Amazon 18 years ago, it gave the e-commerce fledgling an early boost in its meteoric rise to world dominance.

Item Details

Item Type:Media Interview
Keywords:retail, online retail, trends, technology
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:124888
Year Published:2018
Deposited By:TSBE
Deposited On:2018-03-16
Last Modified:2018-03-21
Downloads:7 View Download Statistics

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