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Coles shifts away from ‘annoying’ price-focused Down Down with new wholesome slogan: Interview with Alana Mitchelson

Citation

Grimmer, L, Coles shifts away from annoying' price-focused Down Down with new wholesome slogan: Interview with Alana Mitchelson, The New Daily, The New Daily, Melbourne, Vic, 7 March 2018 (2018) [Media Interview]


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Official URL: https://thenewdaily.com.au/money/finance-news/2018...

Abstract

Coles appears to be finally ditching its much-derided ‘Down Down’ ad campaign in favour of a radically different marketing strategy that emphasises not rock-bottom prices but high quality, locally-sourced produce.

Item Details

Item Type:Media Interview
Keywords:supermarkets, competition, retail, Coles, Woolworths
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:124770
Year Published:2018
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-03-08
Last Modified:2018-03-09
Downloads:0

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