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‘Down down’ and ‘cheap cheap’ are gone gone: why supermarkets are moving away from price


Mortimer, G and Grimmer, L, Down down' and cheap cheap' are gone gone: why supermarkets are moving away from price, The Conversation, The Conversation Media Group Ltd, Australia, 7 March 2018 (2018) [Magazine Article]

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On January 26, 2011, Coles fired the first shot in what would soon be dubbed the "supermarket price wars" by reducing the price of its own-brand milk to A$1 per litre. Woolworths fired back, triggering seven years of intense price competition.

Item Details

Item Type:Magazine Article
Keywords:supermarkets, competition, retail, Coles, Woolworths
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Wholesale and retail trade
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:124769
Year Published:2018
Deposited By:TSBE
Deposited On:2018-03-08
Last Modified:2018-03-09

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