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Marketing the Lost Chain of Ports
Citation
Eidani, W and Alahyari, E and Alimohammadi, N and Emad, R, Marketing the Lost Chain of Ports, Proceedings of the 19th International Marine Industries Conference (MIC2017), 11-12 December 2017, Kish Island, Iran (2017) [Refereed Conference Paper]
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Abstract
The continuous growth in economic and industrial activities and increase in market demand have made the marine
transportation a fundamental requirement and the life blood of human society. throughout the history, transportation of
goods by sea has played its role as the foundation of trade between nations across the globe. For this reason, ports
considered to be the backbone economy and the main element in export and import of each country. The current
growing global competition has brought all the elements of the supply chain, especially ports, into play in economics
and commercial activities. The globalization and the highly competitive market fuelled competition between the world's
major ports. Currently, almost all of the port community has recognized the importance of the role of marketing in port
development and their management. Ports’ marketing includes activities related to market research and implementation
of marketing principles. Through port marketing related activities, it is possible to analyse the market, set goals, and
formulate strategies. Thereafter, in the implementation phase, appropriate marketing tools are needed to achieve the
goals set. This research has identified the marketing tools and factors affecting marketing for ports. Utilising the proper
methods of marketing will increase the port’s traffic and promote the position of the port at the global market.
Item Details
Item Type: | Refereed Conference Paper |
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Keywords: | marketing, marketing tool, ports, globalisation, competition |
Research Division: | Education |
Research Group: | Education systems |
Research Field: | Higher education |
Objective Division: | Education and Training |
Objective Group: | Schools and learning environments |
Objective Field: | Schools and learning environments not elsewhere classified |
UTAS Author: | Emad, R (Dr Reza Emad) |
ID Code: | 124665 |
Year Published: | 2017 |
Deposited By: | Seafaring and Maritime Operations |
Deposited On: | 2018-03-02 |
Last Modified: | 2019-06-19 |
Downloads: | 25 View Download Statistics |
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