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What motorhomes tell us about modern marketing: Interview with Andrew Hill

Citation

Hardy, A, What motorhomes tell us about modern marketing: Interview with Andrew Hill, Finacial Times, The Financial Times Ltd, United Kingdom, 7 August 2017 (2017) [Newspaper Article]


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Abstract

Driving a rented RV is a bit like being at the helm of a poorly fitted 1980s kitchen on wheels. Every extravagant turn, sudden stop, or highway pothole dislodges an unstowed frying pan, discarded spoon or the four mysterious screws we found rolling around the floor of our recreation vehicle when we returned it at the end of a recent 1,300-mile tour of California.

Item Details

Item Type:Newspaper Article
Keywords:tourism, recreation vehicles, tourist tracking
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism not elsewhere classified
Objective Division:Commercial Services and Tourism
Objective Group:Tourism
Objective Field:Tourism not elsewhere classified
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
ID Code:124579
Year Published:2017
Deposited By:Marketing
Deposited On:2018-02-27
Last Modified:2018-03-09
Downloads:0

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