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Online shopping adoption within Hong Kong—an empirical study
Citation
Hynes, N and Suewin, P, Online shopping adoption within Hong Kong an empirical study, Singapore Management Review, 31, (2) pp. 1-19. ISSN 0129-5977 (2009) [Refereed Article]
Copyright Statement
Copyright 2009 Singapore Institute of Management
Official URL: http://m360.sim.edu.sg/Publications/singapore-mana...
Abstract
Previous research shows that there is a positive relationship between
Internet users and online shoppers in most markets. Yet while online
usage has nearly doubled in Hong Kong in recent years, the adoption of
online shopping has been relatively slow. This study examines the attitudinal,
demographic and behavioural characteristics of Hong Kong online
users. This study partially confirms previous findings in that attitude
towards online shopping and the intention to purchase online are higher
among males under 45. Importantly, previous online purchasing suggests
no differences in adoption between males and females.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | e-commerce, consumer, segmentation china |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing theory |
| Objective Division: | Expanding Knowledge |
| Objective Group: | Expanding knowledge |
| Objective Field: | Expanding knowledge in commerce, management, tourism and services |
| UTAS Author: | Hynes, N (Dr Niki Hynes) |
| ID Code: | 124446 |
| Year Published: | 2009 |
| Deposited By: | TSBE |
| Deposited On: | 2018-02-22 |
| Last Modified: | 2018-04-16 |
| Downloads: | 0 |
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