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Online shopping adoption within Hong Kong—an empirical study


Hynes, N and Suewin, P, Online shopping adoption within Hong Kong an empirical study, Singapore Management Review, 31, (2) pp. 1-19. ISSN 0129-5977 (2009) [Refereed Article]

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Copyright 2009 Singapore Institute of Management

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Previous research shows that there is a positive relationship between Internet users and online shoppers in most markets. Yet while online usage has nearly doubled in Hong Kong in recent years, the adoption of online shopping has been relatively slow. This study examines the attitudinal, demographic and behavioural characteristics of Hong Kong online users. This study partially confirms previous findings in that attitude towards online shopping and the intention to purchase online are higher among males under 45. Importantly, previous online purchasing suggests no differences in adoption between males and females.

Item Details

Item Type:Refereed Article
Keywords:e-commerce, consumer, segmentation china
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing theory
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in commerce, management, tourism and services
UTAS Author:Hynes, N (Dr Niki Hynes)
ID Code:124446
Year Published:2009
Deposited By:TSBE
Deposited On:2018-02-22
Last Modified:2018-04-16

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