A Data Driven Analysis of the Competitive Effect of Amazon’s entry into Australia

This report is written to show how, using data driven decision-making, business can make relevant and timely decisions about one of its largest threats to come into Australia – Amazon. Data is gathered from diverse sources to show that while some threat does exist, the predictions of calamity in the Australian landscape cannot be justified. On all indications, business can expect Amazon to capture 10% of the market, but taking advantage of the many opportunities that exist (as explained in this article) could see increased business arising from Amazon entering the Australian landscape.