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Food retailing in New Zealand: The case of moderated Chinese food
Citation
Hoy, VS and Simpson, L and Yang, L and Fam, K-S, Food retailing in New Zealand: The case of moderated Chinese food, IBBC 2nd International Borned Business Conference Proceedings, 6-8 December 2006, Kuching, Sarawak, pp. 628-637. (2006) [Conference Extract]
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Abstract
Ethnic food has become very popular in New Zealand. One of the first ethnic foods to come to New Zealand in
the 1860s was Chinese food and this has become part of the mainstream diet for most New Zealanders. However,
there is a substantial amount of moderated Chinese food in the marketplace. Moderated Chinese food is defined
as food that is not authentic Chinese food but is perceived as being authentic. This study looks at the attirudes
and perceptions of three ethnic groups, New Zealand Europeans, New Zealand Chinese and overseas Chinese
towards moderated Chinese food. The three groups were investigated to see whether there were significant
differences in their views towards moderated Chinese food. A significant difference was found in tenns of the
groups' views towards the food being moderated Chinese food. The implications of this research are that
moderated Chinese food is being produced and sold to three different segments of people. TI1e food industry
needs to address this issue to be able to grow the segment for moderated food in New Zealand.
Item Details
Item Type: | Conference Extract |
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Keywords: | food retailing, moderated food, New Zealand |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing not elsewhere classified |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Yang, L (Dr Lin Yang) |
ID Code: | 124129 |
Year Published: | 2006 |
Deposited By: | TSBE |
Deposited On: | 2018-02-08 |
Last Modified: | 2018-03-22 |
Downloads: | 0 |
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