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Retailing in China (PRC)


Yang, L and Fam, K-S, Retailing in China (PRC), Sales promotion techniques: best practice from Asia and Europe, Asia Business Research Corporation Limited, K-S Fam, L Jozsa, and JE Richard (ed), Wellington, NZ, pp. 45-57. ISBN 978-0-473-17779-9 (2010) [Research Book Chapter]

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Copyright 2010 Asia Business Research Corporation Limited

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With more than 1.3 billion people, roughly one-fifth of the world's population, China has the greatest number of consumers in the world. Imperialism, worldwide wars, civil wars, the Great Leap Forward and the Cultnral Revolution damaged the country and its economy for most of the twentieth century. In the 1970s, economic reforms transformed the country and formed the foundation for mainland China's rapid economic development in the 1990s. China has been experiencing the fastest-growing economy over three decades with an average annual GDP growth rate greater than 10 percent, ranked the third largest in the world. The rise of China has far-reaching implications for the world as a whole, because it generates growth momentum for other countries by increasing demand for their goods, services, and capital.

Item Details

Item Type:Research Book Chapter
Keywords:sales promotion, retailing practice, China,
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Yang, L (Dr Lin Yang)
ID Code:124116
Year Published:2010
Deposited By:TSBE
Deposited On:2018-02-08
Last Modified:2018-03-05

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