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Chinese Consumers’ online word-of-mouth communication – an in-depth interview

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Yang, L, Chinese Consumers' online word-of-mouth communication - an in-depth interview, MAG Scholar Conference 2011: Programme, 29 May - 1 June 2011, Wellington, NZ, pp. 6. (2011) [Conference Extract]


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Item Details

Item Type:Conference Extract
Keywords:Chinese consumer, WOM, eWOM
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Yang, L (Dr Lin Yang)
ID Code:124110
Year Published:2011
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-02-08
Last Modified:2018-03-22
Downloads:0

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