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Chinese Consumers’ online word-of-mouth communication – an in-depth interview
Citation
Yang, L, Chinese Consumers' online word-of-mouth communication - an in-depth interview, MAG Scholar Conference 2011: Programme, 29 May - 1 June 2011, Wellington, NZ, pp. 6. (2011) [Conference Extract]
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Item Details
| Item Type: | Conference Extract |
|---|---|
| Keywords: | Chinese consumer, WOM, eWOM |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Yang, L (Dr Lin Yang) |
| ID Code: | 124110 |
| Year Published: | 2011 |
| Deposited By: | TSBE |
| Deposited On: | 2018-02-08 |
| Last Modified: | 2018-03-22 |
| Downloads: | 0 |
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