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Evaluating the effectiveness of an online simulation to teach business skills


Whitton, N and Hynes, N, Evaluating the effectiveness of an online simulation to teach business skills, e-Journal of Instructional Science and Technology, 9, (1) pp. 1-8. ISSN 1324-0781 (2006) [Refereed Article]

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Educational computer games and simulations are increasingly being seen as a novel way to facilitate student interaction and engagement. However it is often unclear exactly which aspects of game-based courses students are motivated by or how they interact with each other on such courses. This paper describes the implementation and evaluation of a collaborative game-based course for final-year marketing students and discusses student expectations, motivations, attitudes toward the game and group working patterns.

Item Details

Item Type:Refereed Article
Keywords:simulation, education, marketing, engagement
Research Division:Education
Research Group:Education systems
Research Field:Early childhood education
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Hynes, N (Dr Niki Hynes)
ID Code:124104
Year Published:2006
Deposited By:TSBE
Deposited On:2018-02-08
Last Modified:2018-04-23

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