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Innovativeness and consumer involvement in the Chinese market


Hynes, N and Lo, S, Innovativeness and consumer involvement in the Chinese market, Singapore Management Review, 28, (2) pp. 31-46. ISSN 0129-5977 (2006) [Refereed Article]

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Copyright 2006 Singapore Institute of Management

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There are many markets where two technologies co-exist and compete and predicting consumer choice in this situation is difficult. Existing theories such as the diffusion of innovation go some way to explaining the initial take up of the new technology but in markets where both technologies are in a mature stage, other measures such as consumer involvement may be better indicators of consumer choice. This study examines the relationship between domain specific innovativeness (DSI) and consumer involvement profiles (CIP) in the camera market. It provides evidence of cross cultural validity of these scales and provides initial evidence to suggest consumer involvement is a better predictor of behaviour than innovativeness in markets where two relatively mature technologies compete side by side.

Item Details

Item Type:Refereed Article
Keywords:e-commerce, consumer, technology, barriers
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Consumer-oriented product or service development
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Hynes, N (Dr Niki Hynes)
ID Code:124103
Year Published:2006
Deposited By:TSBE
Deposited On:2018-02-08
Last Modified:2018-04-16

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