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The attitude-behaviour gap: The development of a consumers’ green perceptions scale
Citation
Johnstone, M-L and Yang, L and Tan, L, The attitude-behaviour gap: The development of a consumers' green perceptions scale, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1335-1342. ISSN 1447-3275 (2014) [Conference Extract]
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Abstract
Why do consumers who profess to be concerned about the environment choose not to
buy greener products more regularly or even at all? As mounting interest in proenvironmental
behaviour grows, the green-attitude behaviour gap has heightened the
need for alternative frameworks to explain this attitude-behaviour discrepancy. Based
on the findings from qualitative and quantities studies, this study identifies a five-factor
consumers’ green perceptions (CGP) scale that consists of "product performance",
"hard to be green", "green stigma", "green – do I feel responsible", and "readiness to be
green". The steps that were taken to develop the scale are discussed, followed by a brief
discussion on the application of the proposed scale.
Item Details
| Item Type: | Conference Extract |
|---|---|
| Keywords: | green consumption, green perceptions, attitude-behaviour gap |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| Author: | Yang, L (Dr Lin Yang) |
| ID Code: | 124099 |
| Year Published: | 2014 |
| Deposited By: | Tasmanian School of Business and Economics |
| Deposited On: | 2018-02-08 |
| Last Modified: | 2018-03-22 |
| Downloads: | 0 |
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