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The attitude-behaviour gap: The development of a consumers’ green perceptions scale


Johnstone, M-L and Yang, L and Tan, L, The attitude-behaviour gap: The development of a consumers' green perceptions scale, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1335-1342. ISSN 1447-3275 (2014) [Conference Extract]

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Why do consumers who profess to be concerned about the environment choose not to buy greener products more regularly or even at all? As mounting interest in proenvironmental behaviour grows, the green-attitude behaviour gap has heightened the need for alternative frameworks to explain this attitude-behaviour discrepancy. Based on the findings from qualitative and quantities studies, this study identifies a five-factor consumers’ green perceptions (CGP) scale that consists of "product performance", "hard to be green", "green stigma", "green – do I feel responsible", and "readiness to be green". The steps that were taken to develop the scale are discussed, followed by a brief discussion on the application of the proposed scale.

Item Details

Item Type:Conference Extract
Keywords:green consumption, green perceptions, attitude-behaviour gap
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Yang, L (Dr Lin Yang)
ID Code:124099
Year Published:2014
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-02-08
Last Modified:2018-03-22

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