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The attitude-behaviour gap: The development of a consumers’ green perceptions scale
conference contribution
posted on 2023-05-24, 17:19 authored by Johnstone, M-L, Lin YangLin Yang, Tan, LWhy do consumers who profess to be concerned about the environment choose not to buy greener products more regularly or even at all? As mounting interest in proenvironmental behaviour grows, the green-attitude behaviour gap has heightened the need for alternative frameworks to explain this attitude-behaviour discrepancy. Based on the findings from qualitative and quantities studies, this study identifies a five-factor consumers’ green perceptions (CGP) scale that consists of “product performance”, “hard to be green”, “green stigma”, “green – do I feel responsible”, and “readiness to be green”. The steps that were taken to develop the scale are discussed, followed by a brief discussion on the application of the proposed scale.
History
Publication title
2014 ANZMAC Annual Conference: Agents of Change: ProceedingsEditors
S Rundle-Thiele, K Kubacki and D ArliPagination
1335-1342ISSN
1447-3275Department/School
TSBEPublisher
ANZMACPlace of publication
AustraliaEvent title
2014 ANZMAC Annual Conference: Agents of ChangeEvent Venue
Brisbane, QLDDate of Event (Start Date)
2014-12-01Date of Event (End Date)
2014-12-03Repository Status
- Restricted