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Colour and meaning in corporate logos: An empirical study
journal contribution
posted on 2023-05-19, 15:43 authored by Hynes, NCorporate visual identity helps establish and maintain a company's corporate image, of which the colour and design of a company's logo is central. This study examines the triadic relationship between colour, design and the evoked meanings of logos to understand how these contribute to building a consistent corporate image. Results strongly indicate that consumers make clear judgements about the image of a firm from the logo design and have strong opinions about which colours are appropriate for different corporate images.
History
Publication title
The Journal of Brand ManagementVolume
16Issue
8Pagination
545-555ISSN
1350-231XDepartment/School
TSBEPublisher
Palgrave Macmillan Ltd.Place of publication
United KingdomRights statement
© 2009 Palgrave MacmillanRepository Status
- Restricted