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The sound of silence: Why music in supermarkets is just a distraction

Citation

Hynes, N and Manson, S, The sound of silence: Why music in supermarkets is just a distraction, Journal of Retailing and Consumer Services, 28 pp. 171-178. ISSN 0969-6989 (2016) [Refereed Article]


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Official URL: https://www.sciencedirect.com/science/article/pii/...

DOI: doi:10.1016/j.jretconser.2015.10.001

Abstract

Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour.

This study examines the role of both planned and other sounds within the supermarket environment. In particular, this study investigates the cognizant and emotional reactions of supermarket customers, and explores their shopping intentions in the context of shoppers' understanding of and reaction to the sounds they perceive.

Item Details

Item Type:Refereed Article
Keywords:music, retail, consumer, behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Theory
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Hynes, N (Dr Niki Hynes)
ID Code:124080
Year Published:2016
Web of Science® Times Cited:5
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-02-08
Last Modified:2018-02-14
Downloads:0

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