University of Tasmania
Browse

File(s) under permanent embargo

The sound of silence: Why music in supermarkets is just a distraction

journal contribution
posted on 2023-05-19, 15:43 authored by Hynes, N, Manson, S

Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour.

This study examines the role of both planned and other sounds within the supermarket environment. In particular, this study investigates the cognizant and emotional reactions of supermarket customers, and explores their shopping intentions in the context of shoppers' understanding of and reaction to the sounds they perceive.

History

Publication title

Journal of Retailing and Consumer Services

Volume

28

Pagination

171-178

ISSN

0969-6989

Department/School

TSBE

Publisher

Pergamon Press

Place of publication

United Kingdom

Rights statement

Copyright 2015 Elsevier Ltd

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

Usage metrics

    University Of Tasmania

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC