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The role of customer perceived value in online Word-of-Mouth
Citation
Yang, L and Fam, K-S and Richard, J, The role of customer perceived value in online Word-of-Mouth, 2015 Academy of Marketing Conference: The Magic of Marketing Conference Schedule, 7-9 July 2015, Limerick, Ireland, pp. 25. (2015) [Conference Extract]
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Item Details
Item Type: | Conference Extract |
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Keywords: | Online word of mouth, perceived value, post purchase word of mouth, EWOM |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing not elsewhere classified |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Yang, L (Dr Lin Yang) |
ID Code: | 124069 |
Year Published: | 2015 |
Deposited By: | TSBE |
Deposited On: | 2018-02-07 |
Last Modified: | 2018-03-22 |
Downloads: | 0 |
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