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The role of customer perceived value in online Word-of-Mouth

conference contribution
posted on 2023-05-24, 17:17 authored by Lin YangLin Yang, Fam, K-S, Richard, J
No abstract available.

History

Publication title

2015 Academy of Marketing Conference: The Magic of Marketing Conference Schedule

Pagination

25

Department/School

TSBE

Publisher

Academy of Marketing

Place of publication

Ireland

Event title

2015 Academy of Marketing Conference: The Magic of Marketing Conference

Event Venue

Limerick, Ireland

Date of Event (Start Date)

2015-07-07

Date of Event (End Date)

2015-07-09

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

Usage metrics

    University Of Tasmania

    Categories

    Keywords

    Online word of mouthperceived valuepost purchase word of mouthEWOM

    Licence

    In Copyright

    Exports

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