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The role of customer perceived value in online Word-of-Mouth
Citation
Yang, L and Fam, K-S and Richard, J, The role of customer perceived value in online Word-of-Mouth, 2015 Academy of Marketing Conference: The Magic of Marketing Conference Schedule, 7-9 July 2015, Limerick, Ireland, pp. 25. (2015) [Conference Extract]
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Item Details
| Item Type: | Conference Extract |
|---|---|
| Keywords: | Online word of mouth, perceived value, post purchase word of mouth, EWOM |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing not elsewhere classified |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Yang, L (Dr Lin Yang) |
| ID Code: | 124069 |
| Year Published: | 2015 |
| Deposited By: | TSBE |
| Deposited On: | 2018-02-07 |
| Last Modified: | 2018-03-22 |
| Downloads: | 0 |
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