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The role of customer perceived value in online Word-of-Mouth

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Yang, L and Fam, K-S and Richard, J, The role of customer perceived value in online Word-of-Mouth, 2015 Academy of Marketing Conference: The Magic of Marketing Conference Schedule, 7-9 July 2015, Limerick, Ireland, pp. 25. (2015) [Conference Extract]


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Item Details

Item Type:Conference Extract
Keywords:Online word of mouth, perceived value, post purchase word of mouth, EWOM
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Yang, L (Dr Lin Yang)
ID Code:124069
Year Published:2015
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-02-07
Last Modified:2018-03-22
Downloads:0

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