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Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?

Citation

Soo Yeong, E and Lee, CKC and Motoki, W and Yang, L, Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?, Marketing in a Post-Disciplinary Era ANZMAC 2016, 5-7 December 2016, Christchurch, NZ, pp. 83. ISBN 978-0-473-37660-4 (2016) [Conference Extract]


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Abstract

Outcome of prior investment plays an important role in subsequent similar financial decision making, subject to intensity of an individualís chronic regulatory focus. This study proposes that people may behave differently after experiencing the same outcome due to the moderating effect of the intensity of chronic regulatory focus. Using an experimental approach, with 110 adults, this study demonstrates that individuals tend to be more risk-seeking in subsequent similar financial decision making upon a success, as compared to a failure, in their prior investment. The intensity of chronic regulatory focus moderates the effect of a prior investment success, specifically, individuals with higher intensity of chronic regulatory focus tend to be more risk-seeking than those with lower intensity of chronic regulatory focus in the success condition. In a failure condition, most individuals tend to be more risk averse after a big failure in previous investment.

Item Details

Item Type:Conference Extract
Keywords:intensity of regulatory focus, recent experience, financial decision making, risk seeking behaviour
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Yang, L (Dr Lin Yang)
ID Code:124067
Year Published:2016
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-02-07
Last Modified:2018-02-22
Downloads:0

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