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Examining consumers' tendency of airline avoidance after accidents

Citation

Yang, L and Tjiptono, F and Poon, WC, Examining consumers' tendency of airline avoidance after accidents, Academy of Marketing Annual Conference & Doctoral Colloquium: Radical Marketing, 4-7 July 2015, Newcastle, NSW, pp. 154. (2015) [Conference Extract]


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Abstract

Safety is paramount of the airline industry. However, airline accidents do happen. Such accidents can affect consumers' decision on future airline choices.

Item Details

Item Type:Conference Extract
Keywords:airline avoidance, accidents, company Image, trust, perceived risk, attribution
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing not elsewhere classified
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Yang, L (Dr Lin Yang)
ID Code:124031
Year Published:2015
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-02-06
Last Modified:2018-02-22
Downloads:0

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