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Examining consumers' tendency of airline avoidance after accidents
conference contribution
posted on 2023-05-24, 17:14 authored by Lin YangLin Yang, Tjiptono, F, Poon, WCSafety is paramount of the airline industry. However, airline accidents do happen. Such accidents can affect consumers' decision on future airline choices.
History
Publication title
Academy of Marketing Annual Conference & Doctoral Colloquium: Radical MarketingPagination
154Department/School
TSBEPublisher
Academy of MarketingPlace of publication
AustraliaEvent title
Academy of Marketing Annual Conference & Doctoral ColloquiumEvent Venue
Newcastle, NSWDate of Event (Start Date)
2015-07-04Date of Event (End Date)
2015-07-07Repository Status
- Restricted