eCite Digital Repository
Functional Attributes and Shopping Value: Supermarket Vs Local Market
Citation
Rajaguru, R and Matanda, MJ, Functional Attributes and Shopping Value: Supermarket Vs Local Market, International Journal of Global Business, 4, (2) pp. 15-27. ISSN 2151-7541 (2011) [Refereed Article]
![]() | PDF Restricted - Request a copy 246Kb |
Copyright Statement
Copyright 2011 Global Strategic Management, Inc.
Official URL: http://search.ebscohost.com/login.aspx?direct=true...
Abstract
Consumer expectations on functional attributes and perceived shopping value influences
consumer satisfaction and loyalty. This study investigates the relationship between functional
attributes, utilitarian and hedonic shopping value. The creation of utilitarian and hedonic
shopping value is examined in the India supermarket and traditional retail (bazaar) format
context. The consumers’ expectations on product quality, assortment and service quality
positively influences the perceived shopping value at supermarket context and negatively
influences (product quality and service quality) at traditional retail format context. The results
supported predicted differences in the relationships across the retail formats. The study suggests
the opportunity for global retailing giants to start business in India and the need for paying
attention to functional attributes to achieve shopping value and re-patronage intention.
Key words: Functional attributes hedonic and utilitarian value and retail format
Item Details
Item Type: | Refereed Article |
---|---|
Keywords: | functional attributes, shopping value |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Consumer-oriented product or service development |
Objective Division: | Culture and Society |
Objective Group: | Other culture and society |
Objective Field: | Other culture and society not elsewhere classified |
UTAS Author: | Rajaguru, R (Dr Rajesh Rajaguru) |
ID Code: | 124025 |
Year Published: | 2011 |
Deposited By: | TSBE |
Deposited On: | 2018-02-06 |
Last Modified: | 2018-04-09 |
Downloads: | 0 |
Repository Staff Only: item control page