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Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains


Rajaguru, R and Matanda, M, Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains, Asia Pacific Journal of Marketing and Logistics, 23, (2) pp. 177-199. ISSN 1355-5855 (2011) [Refereed Article]

Copyright Statement

Copyright 2011 Emerald Group Publishing Limited

DOI: doi:10.1108/13555851111120489


Purpose The purpose of this paper is to explore the effects of inter‐organisational compatibility on inter‐organisational information systems (IOIS) integration and supply chain performance of large enterprises (LE) and small‐medium enterprises (SMEs) in Australian retailing chains.

Design/methodology/approach Convergent interviewing technique was used to collect data from managers of 12 fast‐moving consumer goods and hardware manufacturing and retailing organisations. Within‐ and cross‐case analyses were used to analyse the data.

Findings The results indicate that technical, strategic and cultural compatibility between supply chain partners are antecedents to IOIS integration and supply chain performance of both LE and SMEs. A conceptual model explaining the relationship between inter‐organisational compatibility, IOIS integration and supply chain performance is advanced. The study extends congruency theory to information systems and supply chain contexts.

Practical implications The study provides some guidelines to supply chain and information systems managers on how inter‐organisational compatibility can be used to facilitate IOIS integration and enhance supply chain performance in both large and small firms. Technical, strategic and cultural compatibility emerged as antecedents to IOIS integration, suggesting the need for supply chain managers especially within SMEs to pay close attention to inter‐organisational compatibility factors when integrating IOIS with supply chain partners.

Originality/value Research relating IOIS integration and supply chain is limited, especially in the SMEs context. Thus, this paper contributes to the body of knowledge by examining how inter‐organisational compatibility influences organisations' decisions to integrate IOIS with supply chain partners using congruency theory.

Item Details

Item Type:Refereed Article
Keywords:inter organisational compatibility, information systems integration, SME
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Rajaguru, R (Dr Rajesh Rajaguru)
ID Code:124023
Year Published:2011
Deposited By:TSBE
Deposited On:2018-02-06
Last Modified:2018-04-04

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