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Woolworths is totally pummelling Coles in the supermarket wars: Interview with James Fernyhough
Citation
Grimmer, L, Woolworths is totally pummelling Coles in the supermarket wars: Interview with James Fernyhough, The New Daily, The New Daily, Melbourne, Vic, 2 February 2018 (2018) [Media Interview]
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Official URL: https://thenewdaily.com.au/money/finance-news/2018...
Abstract
Woolworths is comprehensively smashing Coles on every metric from customer service to branding to quality of produce, and it’s largely down to Coles’ misguided obsession with low prices.
Item Details
| Item Type: | Media Interview |
|---|---|
| Keywords: | supermarkets, competition, retail, Coles, Woolworths |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 123964 |
| Year Published: | 2018 |
| Deposited By: | Tasmanian School of Business and Economics |
| Deposited On: | 2018-02-03 |
| Last Modified: | 2018-02-05 |
| Downloads: | 0 |
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