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Woolworths is totally pummelling Coles in the supermarket wars: Interview with James Fernyhough

Citation

Grimmer, L, Woolworths is totally pummelling Coles in the supermarket wars: Interview with James Fernyhough, The New Daily, The New Daily, Melbourne, Vic, 2 February 2018 (2018) [Media Interview]


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Official URL: https://thenewdaily.com.au/money/finance-news/2018...

Abstract

Woolworths is comprehensively smashing Coles on every metric from customer service to branding to quality of produce, and itís largely down to Colesí misguided obsession with low prices.

Item Details

Item Type:Media Interview
Keywords:supermarkets, competition, retail, Coles, Woolworths
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:123964
Year Published:2018
Deposited By:Tasmanian School of Business and Economics
Deposited On:2018-02-03
Last Modified:2018-02-05
Downloads:0

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