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Risky paternal alcohol use is associated with maternal alcohol use during pregnancy, poor fetal and infant outcomes, domestic violence and depression. This study developed 30 SMS text messages about alcohol for fathers who drink at risky levels. The text messages were developed using two motivational styles: messages presented in a second person voice and the same messages presented in a child’s voice. Fifty-one fathers were recruited through social media to complete an online survey rating the SMS text messages for message importance and likelihood of seeking further information and measuring risky alcohol use and psychosocial distress. Seventeen participants then participated in a semi-structured qualitative interview. Fathers rated the text messages presented in the child’s voice as more important than messages presented in the second person. Qualitative data supported survey results that motivational SMS text messages could provide an acceptable way to raise awareness of risky alcohol consumption for future fathers.

Item Type:	Refereed Article
Keywords:	alcohol, fathers, pregnancy, messages, cell phones
Research Division:	Psychology
Research Group:	Applied and developmental psychology
Research Field:	Applied and developmental psychology not elsewhere classified
Objective Division:	Health
Objective Group:	Public health (excl. specific population health)
Objective Field:	Public health (excl. specific population health) not elsewhere classified
UTAS Author:	Bruno, R (Associate Professor Raimondo Bruno)
ID Code:	123840
Year Published:	2018 (online first 2017)
Web of Science® Times Cited:	1
Deposited By:	Psychology
Deposited On:	2018-01-30
Last Modified:	2018-11-01
Downloads:	56 View Download Statistics