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Facebook advertising for participant recruitment into a blood pressure clinical trial
Citation
Nash, EL and Gilroy, D and Srikusalanukul, W and Abhayaratna, WP and Stanton, T and Mitchell, G and Stowasser, M and Sharman, JE, Facebook advertising for participant recruitment into a blood pressure clinical trial, Journal of Hypertension, 35, (12) pp. 2527-2531. ISSN 0263-6352 (2017) [Refereed Article]
Copyright Statement
Copyright © 2017 Wolters Kluwer Health
DOI: doi:10.1097/HJH.0000000000001477
Abstract
Methods: Conventional advertisements (newspaper, radio and posters) were employed for the first 20 months of a randomized controlled clinical trial conducted in three Australian capital cities from Tasmania, Queensland and the Australian Capital Territory. With dwindling participant recruitment, at 20 months a Facebook advertising campaign was employed intermittently over a 4-month period. Recruitment results were retrospectively compared with those using conventional methods in the previous 4 months.
Results: Compared with conventional recruitment methods, Facebook advertisement was associated with a significant increase in the number of participants recruited in the Australian Capital Territory (from an average 1.8-7.3/month; P < 0.05). There was also an increase in Tasmania that was of borderline significance (from 4.0 participants recruited/month to 9.3/month; P = 0.052). However, there was no effect in Queensland (from 6.0 participants recruited/month to 3.0/month; P = 0.15). Facebook advertisement was associated with a significant decrease in the age of participants enquiring into the study (from 60.9 to 58.7 years; P < 0.001).
Conclusion: Facebook advertising was successful in helping to increase recruitment of middle-to-older aged participants into a blood pressure clinical trial, although there may be some variability in effect that is dependent on location.
Item Details
Item Type: | Refereed Article |
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Keywords: | direct-to-consumer advertising, direct-to-consumer marketing, research subject selection, social mediums, web 2.0 |
Research Division: | Medical and Health Sciences |
Research Group: | Cardiorespiratory Medicine and Haematology |
Research Field: | Cardiology (incl. Cardiovascular Diseases) |
Objective Division: | Health |
Objective Group: | Clinical Health (Organs, Diseases and Abnormal Conditions) |
Objective Field: | Cardiovascular System and Diseases |
UTAS Author: | Nash, EL (Miss Erin Nash) |
UTAS Author: | Sharman, JE (Professor James Sharman) |
ID Code: | 122967 |
Year Published: | 2017 |
Web of Science® Times Cited: | 5 |
Deposited By: | Menzies Institute for Medical Research |
Deposited On: | 2017-12-07 |
Last Modified: | 2018-06-26 |
Downloads: | 0 |
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