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How subscription boxes can play on your mind — and empty your wallet
Citation
Grimmer, L and Mortimer, G, How subscription boxes can play on your mind and empty your wallet, ABC News, Australian Broadcasting Corporation, Australia, 6 December 2017 (2017) [Newspaper Article]
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Official URL: http://www.abc.net.au/news/2017-12-06/subscription...
Abstract
Everyone can relate to that excitement of ripping open a present or the anticipation before discovering what a package in the post contains.
Item Details
| Item Type: | Newspaper Article |
|---|---|
| Keywords: | Retail; online retail; subscription retail |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Communications |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Wholesale and Retail Trade |
| Author: | Grimmer, L (Dr Louise Grimmer) |
| ID Code: | 122951 |
| Year Published: | 2017 |
| Deposited By: | Tasmanian School of Business and Economics |
| Deposited On: | 2017-12-07 |
| Last Modified: | 2017-12-07 |
| Downloads: | 0 |
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