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What makes us sign up to subscription boxes

Citation

Grimmer, L and Mortimer, G, What makes us sign up to subscription boxes, The Conversation, The Conversation Media Group Ltd, Australia, 6 December 2017 (2017) [Magazine Article]


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Abstract

Everyone can relate to that excitement of ripping open a present or the anticipation before discovering what a package in the post contains. In fact, the rush of good feeling is very similar to what gamblers experience and itís this type of psychological effect that retailers are now banking on.

Item Details

Item Type:Magazine Article
Keywords:Retail, online retail, subscription retail
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Communications
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:122912
Year Published:2017
Deposited By:Tasmanian School of Business and Economics
Deposited On:2017-12-06
Last Modified:2017-12-06
Downloads:0

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