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Sharing the halal snack-pack: multiculturalism as neo-assimilation in Australia


Reid, D, Sharing the halal snack-pack: multiculturalism as neo-assimilation in Australia, Continuum, 33, (1) pp. 77-92. ISSN 1030-4312 (2019) [Refereed Article]

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© 2018 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Continuum on 22 October 2018, available online:

DOI: doi:10.1080/10304312.2018.1537391


In Australia and around the globe, debates over multiculturalism, integration and the vexed issue of cultural tolerance versus national security have raged across political and media forums. This includes events in the UK, the USA and the re-emergence of the One Nation party in Australia. The intensification of anti-immigration/anti-multiculturalism debates serves as a contradictory discourse to the prevailing globalization agenda. This configuration situates a seemingly progressive stance on cultural diversity as easy bedfellows with neoliberal economics. Employing a ‘post-multiculturalism’ framework, this paper argues that within the current socio-political conditions, diversity operates solely at a representational level, with migrant subjects assimilated into regimented forms of economic citizenship, described by the author as ‘neo-assimilation’. This process is illustrated via two recent media examples: the first an interview between former Labour senator Sam Dastyari and One Nation party leader Pauline Hanson, the second an appearance by young Syrian-born Australian residents Omar and Saad Al Kassab on the ABC discussion programme Q&A – where the subjects are self-represented as politically benign through their incorporation into the logic of neoliberalism.

Item Details

Item Type:Refereed Article
Keywords:multiculturalism, Neoliberalism, identity, globalization, Australia
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Journalism studies
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Reid, D (Dr Donald Reid)
ID Code:122863
Year Published:2019 (online first 2018)
Web of Science® Times Cited:5
Deposited By:Office of the School of Social Sciences
Deposited On:2017-12-04
Last Modified:2021-10-26
Downloads:67 View Download Statistics

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