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An examination of the knowledge management process in the emerging Chinese hotel industry


Wong, T and French, L and Wickham, M, An examination of the knowledge management process in the emerging Chinese hotel industry, Knowledge Management Strategies and Applications, InTech Publishers, M Mohiuddin, N Halilem, SMA Kobir and C Yuliang (ed), Croatia, pp. 240-251. ISBN 978-953-51-3617-0 (2017) [Research Book Chapter]


Copyright Statement

Copyright 2017 The Authors. Licensed under Creative Commons Attribution 3.0 Unported (CC BY 3.0)

DOI: doi:10.5772/67105


Since the Open-Door Reforms of the Chinese market to foreign investment in the late 1970s, numerous Western firms have sought to enter and establish their presence as a market leader in their particular industry. Establishing a presence and generating growth in the emergent Chinese market has proven challenging for Western firms; operating effectively and efficiently in this ‘new’ market environment (characterised by significant psychographic, cultural, legal and political differences) has highlighted a number of significant research opportunities. One such opportunity has manifest in a call to develop a finer-grained understanding of the knowledge management processes required by Western hotel chains attempting to enter and establish their operations in China. This chapter presents an exploratory analysis of the knowledge management issues and processes experienced by the Marriott Group during its entry and growth in the Chinese hospitality industry. This analysis is based on a series of semi-structured interviews with senior managers present during Marriott’s entry into China. The chapter concludes with a discussion of the managerial and theoretical implications emanating therefrom.

Item Details

Item Type:Research Book Chapter
Keywords:hospitality industry, knowledge management, China
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism management
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Wong, T (Dr Tommy Wong)
UTAS Author:French, L (Dr Linda French)
UTAS Author:Wickham, M (Dr Mark Wickham)
ID Code:122663
Year Published:2017
Deposited By:TSBE
Deposited On:2017-11-22
Last Modified:2018-05-24
Downloads:109 View Download Statistics

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