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'Let's work on your weaknesses': Australian CrossFit coaching, masculinity and neoliberal framings of 'health' and 'fitness'

journal contribution
posted on 2023-05-19, 13:43 authored by Meredith NashMeredith Nash
CrossFit (CF) is one of the fastest growing exercise regimens in the world. However, sociologists have been relatively slow in examining the place of CF coaches in contemporary CF fitness culture. CF coaches are key figures in the production, promotion and consumption of CF fitness services. Therefore, coaches are a sociologically compelling group to examine. Drawing on interviews with male CF coaches in Tasmania, Australia, this paper argues that the way that CF coaches become qualified, interact with clients and understand 'health' and 'fitness' is shaped by the confluence of masculinity and neoliberalism. As CF grows in Australia alongside other fitness regimens, these findings pose a unique set of concerns for the Australian fitness industry, especially in relation to the ways that CF coaches translate the meaning and practice of 'health' and 'fitness' to their athletes.

History

Publication title

Sport in Society

Volume

21

Issue

9

Pagination

1432-1453

ISSN

1743-0437

Department/School

School of Social Sciences

Publisher

Routledge

Place of publication

United Kingdom

Rights statement

Copyright 2017 Informa UK Limited, trading as Taylor & Francis Group

Repository Status

  • Restricted

Socio-economic Objectives

Other health not elsewhere classified

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