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Informing intervention strategies to reduce energy drink consumption in young people: Findings from qualitative research


Francis, J and Martin, K and Costa, B and Christian, H and Kaur, S and Harray, A and Barblett, A and Oddy, WH and Ambrosini, G and Allen, K and Trapp, G, Informing intervention strategies to reduce energy drink consumption in young people: Findings from qualitative research, Journal of Nutrition Education and Behavior, 49, (9) pp. 724-733.e1. ISSN 1499-4046 (2017) [Refereed Article]

Copyright Statement

©2017 Society for Nutrition Education and Behavior

DOI: doi:10.1016/j.jneb.2017.06.007


Objective: To determine young people's knowledge of energy drinks (EDs), factors influencing ED consumption, and intervention strategies to decrease ED consumption in young people.

Design: Eight group interviews with young people (aged 12-25 years).

Setting: Community groups and secondary schools in Perth, Western Australia.

Participants: Forty-one young people, 41% of whom were male and 73% of whom consumed EDs.

Phenomenon of interest: Factors influencing ED consumption and intervention strategies informed by young people to reduce ED consumption.

Analysis: Two researchers conducted a qualitative content analysis on the data using NVivo software.

Results: Facilitators of ED consumption included enhanced energy, pleasant taste, low cost, peer pressure, easy availability, and ED promotions. Barriers included negative health effects, unpleasant taste, high cost, and parents' disapproval. Strategies to reduce ED consumption included ED restrictions, changing ED packaging, increasing ED prices, reducing visibility in retail outlets, and research and education.

Conclusions and Implications: Because many countries allow the sale of EDs to people aged <18 years, identifying ways to minimize potential harm from EDs is critical. This study provided unique insights into intervention strategies suggested by young people to reduce ED consumption. In addition to more research and education, these strategies included policy changes targeting ED sales, packaging, price, and visibility. Future research might examine the feasibility of implementing such interventions.

Item Details

Item Type:Refereed Article
Keywords:adolescent, energy drinks, policy, qualitative, young adult
Research Division:Biomedical and Clinical Sciences
Research Group:Nutrition and dietetics
Research Field:Nutrition and dietetics not elsewhere classified
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Nutrition
UTAS Author:Oddy, WH (Professor Wendy Oddy)
ID Code:122511
Year Published:2017
Web of Science® Times Cited:18
Deposited By:Menzies Institute for Medical Research
Deposited On:2017-11-16
Last Modified:2022-08-24

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