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Destination Marketing

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Ooi, CS, Destination Marketing, The SAGE Encyclopedia of Quality and the Service Economy, SAGE Publications, Inc, SM Dahlgaard-Park (ed), London, pp. 154-156. ISBN 9781452256726 (2015) [Other Book Chapter]


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PDF (Ooi, Can-Seng. 2015. "Destination marketing". In Dahlgaard-Park, Su Mi (ed.) The SAGE Encyclopedia of Quality and the Service Economy, London: SAGE. 154-156. )
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Item Details

Item Type:Other Book Chapter
Keywords:place branding, destination branding
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism Marketing
Objective Division:Commercial Services and Tourism
Objective Group:Tourism
Objective Field:Socio-Cultural Issues in Tourism
Author:Ooi, CS (Professor Can Seng Ooi)
ID Code:122465
Year Published:2015
Deposited By:Office of the School of Social Sciences
Deposited On:2017-11-15
Last Modified:2017-12-06
Downloads:0

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