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How retailers will attract Christmas shoppers

Citation

Grimmer, L, How retailers will attract Christmas shoppers, ABC Radio Hobart Drive Program with Louise Saunders, Australian Broadcasting Corporation, Australia, 13 November 2017 (2017) [Media Interview]


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Official URL: http://www.abc.net.au/radio/hobart/programs/drive/...

Abstract

Retailers accept that you may buy online but, they'd really like to get you back in to the shop as well, so hey why not 'click and collect'

Item Details

Item Type:Media Interview
Keywords:Retail; Small Business; Christmas Shopping
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:122419
Year Published:2017
Deposited By:Tasmanian School of Business and Economics
Deposited On:2017-11-13
Last Modified:2017-11-15
Downloads:0

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