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How retailers will attract Christmas shoppers


Grimmer, L, How retailers will attract Christmas shoppers, ABC Radio Hobart Drive Program with Louise Saunders, Australian Broadcasting Corporation, Australia, 13 November 2017 (2017) [Media Interview]

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Retailers accept that you may buy online but, they'd really like to get you back in to the shop as well, so hey why not 'click and collect'

Item Details

Item Type:Media Interview
Keywords:Retail; Small Business; Christmas Shopping
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Grimmer, L (Dr Louise Grimmer)
ID Code:122419
Year Published:2017
Deposited By:TSBE
Deposited On:2017-11-13
Last Modified:2017-11-15

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